A YouTube tutorial by Christina Haftman explaining how to optimize Kajabi 'thank you' pages by including a short video and a one-time offer (OTO) immediately after a free opt-in. She recommends using a low introductory price (suggested range $17–$47) for an evergreen or limited-time OTO—often with a countdown timer—and shows an example where a $197 course is offered for $27 on the thank-you page. The video is aimed at internet entrepreneurs using Kajabi and emphasizes mapping the funnel first, then implementing the page in Kajabi Page Builder.
Questions this video answers
October 8, 2019
Approximately $17–$47
A $197 course offered for $27
Over eight years, since 2010
Chapters
Okay, so once you build out your funnel map and you have the sequence of pages and the sequence of offers on these pages and the tagging and the automations and decisions and the yes path and the no path, then we can come into Kajabi and we can actually build it out and do the implementation. Because that funnel map is our strategy. Is our funnel strategy and is our planning and our diagramming and it's like a linear representation of the customer journey in literally our business process and conversion points and a lot of different things. But we map that out first so we have a diagram and we know we have like, it's almost like having a blueprint like architects do, because we are architecting things on the Internet. So we take that and we go into Kajabi, into Page Builder and we build it. So right now this is a template that we have made for the thank you page. Now this is the page that displays. Well, there's, there's different kind of thank you pages. There's the thank you page that displays after the person takes a previous action. And that could be either a webinar registration or an opt in. An opt in for a freebie or they purchase something. Now this thank you page here I'm going to show in just a minute is the thank you page that displays immediately after they opted in for their free gift. So what we don't want to say on this page is thank you, we've sent your thing, your free thing to your inbox, check your inbox and I hope you like it. No, no, no, we want to optimize this thank you page with an offer. Because think about the person who just opted in. It's pretty likely, no matter where the traffic originated from, no matter where they were coming from, if they opted in for something that was free, they probably just discovered you. So they are enthusiastic enough to have opted in for this thing. So we want to take advantage of, you know, they're never as interested in you as they are when they first discover you. So they got a resource, a free resource. And you want to make sure that that's highly valuable, whatever your free lead magnet is. And then on the next page you do say like in the very top that, you know, just a confirmation that they're going to receive their freebie. And then what you want to go into is a video, a very short video and an offer. This is going to be the very first thing you offer them for sale. Now it is usually called a one time offer and sometimes there's a countdown timer and Sometimes it's an evergreen offer, but really what it should be is a price point that is, you know, almost negligible. You know, around, I would say 27 to maybe $37, maybe 47, depending on your niche, maybe even 17 to 47 within that range, depending on what that asset is. Okay, but it should be like an introductory price or one of your other products, like an online course significantly discounted for new subscribers. And it really is important if it's a one time offer with some urgency and scarcity in the countdown timer. But some people keep it evergreen. But nonetheless, you want to make an offer on this page and this is very important, especially if you're running paid traffic. But even if you're, even if you're doing social media, I mean, you're investing time, right? So time or money, no matter how you got the traffic, you invested time or money. So you want to make the most of this funnel. And even after this, even after they were to say yes or no to this thing, you can build it out further. But I don't want this video to get so long. I'm just talking about the very basic opt in funnel and what we want to do to optimize your thank you page with an offer. So I'm going to just show you this really quick. Now we have this video on autoplay. I have it muted just for the sake of this video, but it just tells the user that their freebie is on the way. And I have a special offer for you. And here's where it can get personal because on the previous page, on the opt in page, we usually just have 3D, like 2D or 3D cover art of the visual representation of the digital product. So here they actually get to meet you. And she is offering her online course, which is a $197 value for only $27. Okay. And she's explaining in the video all of the benefits of that course. So you get to meet the course creator and to get this course, it's normally sold on the website for this price, which is how they could buy it if they want to, on your website directly for a significant discount. Okay, here are some bullet points. Here is an image of, you know, just conveying that it's a digital product because we have it framed in the device screen. And usually when it's an online course, you might have the iPad and the iPhone here she just has this. But nonetheless, it's good to put a visual representation there and branding down here. Okay. And here is the end of the video cta which is something else you can add in Kajabi. We already obviously have it here and here. Two CTA buttons. They all have the same action and they take, they take you to the offer checkout page, but in case the person doesn't watch the video. But we also have it here. So when we click here we go to the offer checkout page and this needs to be changed to 197 to keep it visually congruent with things that end in seven. And here is how they would get it. Okay, so this is just a really quick video to show you that. And. If you have any questions, leave them for me in the comments below. And this is Christina, president and founder of Creating Digital Assets. I'm a product creation consultant and a digital marketing strategist for Internet entrepreneurs. I work exclusively with those who have their courses and events and consulting and all that other offers hosted on Kajabi. And I've been doing this for over eight years, ever since the company started in 2010. So whenever you watch this video, it might be like almost 8 to 10 years. So lots of experience, lots of clients, and a lot of specificity on the Kajabi platform. And I can help you with any of that. So leave me a comment below. Connect with me and specialize in things that are more complicated. B2B use cases, enterprise use cases, things at scale, complicated automations, integrations, zapier, things like that. I'd be happy to help you. All right, talk to you later. Bye bye.
