A short YouTube video by Christina Haftman in which the creator visits Tysons Corner Mall to observe Michael Kors store window displays and discuss consumer behavior and marketing observations. The presenter frames the visit as market research—watching shoppers and analyzing visual merchandising, color, copy, and imagery—rather than shopping to buy. The focus is on in-person retail cues and how they trigger purchasing behavior.
Hey there it's Christina and I'm at Tysons Corner Mall doing a little window shopping here. Browsing. I'm outside of Michael Kors and taking a look at these gold wedges summer sandals for 2015. And you might be thinking that I'm here as a consumer to purchase but no, no. I'm a student of marketing, always a student of marketing online and offline, desktop and mobile and I come to the mall a lot different than I did a few years ago. I love to watch people and pay attention to what people pay attention to. I am intrigued with psychology and consumer behavior and buying behavior and what triggers that, you know, display color copywriting images obviously if it's online and this is a really rich place to kind of collect quietly observe what's going on in the mall. So anyway that's what I'm doing. I like to see what's in the windows, what's customer facing, what's displayed here and yeah, I look at the brands and.
Duke Ferguson at Unleashed Potential - Video Testimonial For Christina Haftman
