Chris WiserSerial Entrepreneur and MSP Growth Catalyst

Adding $100k MRR?

Name: Adding $100k MRR?
Uploaded: 2023-12-13T02:19:51Z
Channel: Chris Wiser
Description: Short coaching-style talk advising founders/business builders to document their sales process. The speaker emphasizes recording details after every sales…

13 Dec 2023

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Short coaching-style talk advising founders/business builders to document their sales process. The speaker emphasizes recording details after every sales interaction—why a client was won (client profile, persuasive points) and why prospects were lost—to improve and scale client acquisition over time.

The most critical thing that you can do right now as you are building your business and fine tuning your sales process, is to document what you do. It sounds like the most simple thing in the world, but it's always overlooked. People always regret not doing this. So what does this look like in real life? Say you go and you win a client. Why did you win it? Document that talk about what the client profile was, why you were able to win, and anything that you said significantly in that meeting to get that client. When you don't win, document why you don't win it.