Chris Wiser says MSPs need to stop doing hands-on technical work and start leading through automation. As AI becomes standard, MSPs who guide clients on it will win. His own agency replaced inefficiency to free people for strategy.
Chapters
So the market is going to move and this is going to be and what you're going to watch happen. And if you don't notice this, it's kind of already happening. You're seeing the overall service provider market is getting much more automated. I don't, you know, take MSP and kind of take it away, but it's getting much more automated and we're moving towards the strategic planning, advising and expert status that you should be leading your clients. And this is what we've been talking about for five months, six months now. It's interesting because how many of you think AI is tech? How many of your clients think AI is tech? Everybody, right? Not a hand went up when I said that. I use my mom. So the whole thing is my mom is into chatgpt. I'm still her tech guy. She calls me for everything. AI, the community, the general public, they don't differentiate AI versus tech, tech versus AI. They're not like, oh, I'm an msp, I work on servers and cloud stuff. It's all the same stuff. And if they don't call you, who are they going to call? Or if you don't offer it and tell them that, who are they going to call? They're going to call somebody because they need help. People need advisement, they need structure, they need strategy, they need planning. And the mindset that we have to get into in the MSP industry is that AI does not replace people, it replaces inefficiency. It makes our people more valuable. You guys have kind of watched the wiser agency slash seven figure MSP kind of evolve over the last couple years. We've seen some faces that we knew for a while kind of move on and change. And some of this is because I've purposely said, I am going to be a leader in this business and I'm going to replace some of this inefficiency that we have with tightening things up, with cutting me up, with, you know, cutting some of this stuff out of there and making it more efficient.
