Chris WiserSerial Entrepreneur and MSP Growth Catalyst

Are you making enough cold calls?

Name: Are you making enough cold calls?
Uploaded: 2024-09-10T23:10:30Z
Channel: Chris Wiser
Description: This content was created by Chris Wiser. This content was uploaded by Chris Wiser. This is a YouTube video titled "Are you making enough cold calls?"…

10 Sept 2024

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This content was created by Chris Wiser. This content was uploaded by Chris Wiser. This is a YouTube video titled "Are you making enough cold calls?" containing a monologue or presentation focused on outbound calling strategies in the MSP (Managed Service Provider) space. The speaker discusses call volume, conversion rates, and appointment setting as key metrics for successful cold calling campaigns. The content was created in September 2024 and is instructional in nature, aimed at sales or marketing professionals.

So are you making enough cold calls? Even the most successful outbound calling campaigns in the world are only averaging 15% at the highest. Okay, so on average you're going to see anywhere between 3 to 5% in the MSP space. Okay, so quantity is the name of the game here. So for example, if you're making 100 outbound calls in a day, you get 50 answers. So you actually get 50 people on a phone call. If you can get five yeses that day, I'm happy with that. If you can get five people to say yes, I want to attend your cybersecurity briefing. Yes, I want to attend your next webinar. Great. That's it. Success. Do it again tomorrow. Do that again every single day for a week. Now you've got 25 yeses. Okay. And in general the rule of thumb is 10 first time appointments a month will lead to 2 to 3 CSRAs will lead to one new client.