Chris WiserSerial Entrepreneur and MSP Growth Catalyst

Are You Making This Common RISK AWARENESS Mistake That Costs You Sales

Name: Are You Making This Common RISK AWARENESS Mistake That Costs You Sales
Uploaded: 2025-03-01T17:00:51Z
Channel: Chris Wiser
Description: This YouTube presentation argues that cybersecurity providers must raise clients' risk awareness to make them recognize the value of investing in…

1 Mar 2025

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This YouTube presentation argues that cybersecurity providers must raise clients' risk awareness to make them recognize the value of investing in cybersecurity services. The speaker emphasizes converting clients into monthly recurring revenue (MRR) through a sales process that routes all prospects through a cybersecurity risk assessment, rather than relying only on one-off project work.

Number two, we want to make sure that we are raising their risk awareness. Okay? So remember, if they don't know what their risk is, they're not going to see the importance in investing in cybersecurity services and in these bigger solutions that are going to help you increase your MRR and help you actually scale. Okay. We love project clients, and yes, we like these large sums of money at one time, but we want to make sure that we're focusing on a business model that will give us monthly recurring revenue, which is where our entire sales process of running all clients through a cybersecurity risk assessment really comes into play.