Chris WiserSerial Entrepreneur and MSP Growth Catalyst

Can Social Media Marketing REALLY Grow Your MSP Business?

Name: Can Social Media Marketing REALLY Grow Your MSP Business?
Uploaded: 2024-12-30T22:10:34Z
Channel: Chris Wiser
Description: Short excerpt from a late-2024 YouTube conversation led by Chris Wiser about marketing for Managed Service Providers (MSPs). Speakers emphasize setting a…

30 Dec 2024

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Short excerpt from a late-2024 YouTube conversation led by Chris Wiser about marketing for Managed Service Providers (MSPs). Speakers emphasize setting a clear Monthly Recurring Revenue (MRR) goal to guide marketing activity, using social media primarily for visibility and to drive prospects to educational assets and first-time appointments, and combining channels (cold calling, webinars, live events, speaking) to solve customer problems and generate leads.

So. And you did this as well. So around having a goal and I think one of the very first things that any MSP watching this or anyone listening in can do this is to have your MRR goal. What are you shooting for? Like what do you, what do you really want? Because everything that you do from a marketing aspect should be going towards that MRR goal should.
Align with what your.
Should align with trajectory is. So the question that you got towards the end tonight about social media, I loved your answer. I don't know if you heard me like woohoo over there in the corner, but he was like, where do you see social for msps? Like where do you see social media marketing? And you were like, well it's great and you need it, but ultimately you need to be driving them somewhere else where they can learn from you and where you can educate and then drive them to the first time appointment.
Yeah. And you have to solve a problem. So you know, so social's key for.
Visibility and reading.
Cold calling is key. Webinars, live events, speaking, like all those things matter. It's not just one thing, they're all key. But you have to actually solve a problem for that.