Chris WiserSerial Entrepreneur and MSP Growth Catalyst

Can You Afford to Ignore the #1 Risk to Your Clients for 1 More Day?

Name: Can You Afford to Ignore the #1 Risk to Your Clients for 1 More Day?
Uploaded: 2024-09-18T16:00:26Z
Channel: Chris Wiser
Description: A short YouTube monologue urging managed service providers (MSPs) to proactively educate clients that cyberattacks are inevitable. The speaker stresses…

18 Sept 2024

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A short YouTube monologue urging managed service providers (MSPs) to proactively educate clients that cyberattacks are inevitable. The speaker stresses that MSPs must lead with cybersecurity conversations—risk assessments, breaches, password hygiene—with every client and prospect to mitigate the #1 client risk (lack of awareness).

As an msp, your number one risk that your clients face today, they don't understand cybersecurity and they don't understand that they are going to get hacked. It is your job to make sure that they get that. They have to understand a hack is imminent and they are always at risk. The first thing you have to do is you have to start talking about cybersecurity, talk about cybersecurity risk assessments, talk about the fact that they're going to get breached, they're going to have hacked, they're going to have issues with passwords. All these things have to be out front and center. And you have to be actively talking about this with every single one of your clients and every single one of your prospects in your market. You need to be the IT provider, the MSP that talks about and leads with cybersecurity.