Chris WiserSerial Entrepreneur and MSP Growth Catalyst

Do you have a hard time charging your client?

Name: Do you have a hard time charging your client?
Uploaded: 2024-07-24T18:35:04Z
Channel: Chris Wiser
Description: Chris Wiser talks about why it's hard to charge clients for work that feels easy to you. When something comes naturally, you underestimate its value, but…

24 Jul 2024

Watch on YouTube

Chris Wiser talks about why it's hard to charge clients for work that feels easy to you. When something comes naturally, you underestimate its value, but cybersecurity expertise is worth real money.

So truthfully, for me, it's always been difficult for me to really charge my clients for something that comes easy to me. So that's the way I've sort of been my whole life, really, is that if it really comes easy to me, it was always hard for me to justify that. And what I realized is that the services I provide, and especially now with cybersecurity, the protection that I help my clients achieve, is really worth the money that they need to spend and invest not only in my company, but in their own company.