How to sell high ticket deals as a MSP (2024 Case Study)

12 Apr 2024 · 32 min
31:44

Melanie Padrone, director of business development at IT Architects, walks through how she sells high-ticket cybersecurity deals to MSP clients using a risk-focused approach from her 25-year insurance background. One deal: a $27,900 risk assessment that led to an $18,000 monthly contract worth $648,000 over three years. She leads with risk, not technical jargon, and follows a repeatable process that works.

Questions this video answers

Almost one year; May 1st is her one-year anniversary.

$27,900.

24 servers and 250 workstations (274 endpoints).

A $2,500 CSRA sold to a 20-seat firm.

$18,000 MRR (co-managed security).

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