How We Crushed Our MSP Competition With One Simple Strategy

So we got called in for a lead on a customer, met with them, had some conversations, kind of got an idea of what their pain points are. And because we do CSRAs for all of our customers and all of our prospects, that's where we led with. So we ran the information, we gathered the data, we had a lot of conversations with them and frankly had a lot of feedback from them about the questions that we were asking were things that nobody else that they were evaluating were talking to them about. So we performed the csra. We ended up going up against one other MSP primarily who was a much larger organization than what we had and because of the way that we approach things by doing the CSRA by talking about risk as opposed to just regular IT tools and support and fixing printers and speeding up computers, that was the differentiator. So we ended up closing that deal at three times the cost of our closest competitor that they were evaluating who again was a much larger msp.