If you build it they will come. Is this true?

And I think that a lot of business owners are fed this lie or this myth that if you build it, they will come and, well, I'm a good tech and I do good work and I'm really great at my job. You can be the best dentist in the world, but if you don't know how to go out and get leads for your dentist office, you're not going to have any patience. We can be the best coaching company. You can be the best cyber security company, but if you don't know how to go out and get leads, you're going to be very, very limited. Okay? And especially the right kind of leads. Okay.

And it's got to be good content, too, guys. Like, your stuff has to be very valuable. And I'm also going to tell you, I know Lindsay's going to cover this a little bit, but I'm going to tell you right now, if you think you're just going to turn on ads somewhere and it's going to magically convert in clients coming in the door, highly unlikely. You're going to spend a lot of money on ads before you start to convert, because you got to learn.