What gross profit margin does Chris Wiser say they base pricing on?

Name: Is now the best time to charge more?
Uploaded: 2024-06-01T19:00:04Z
Channel: Chris Wiser
Description: Chris Wiser (June 2024) addresses MSP owners about charging clients more, challenging the mindset that clients "won't pay" and calling the present a…

Chris WiserSerial Entrepreneur and MSP Growth Catalyst

Is now the best time to charge more?

1 Jun 2024

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Chris Wiser (June 2024) addresses MSP owners about charging clients more, challenging the mindset that clients "won't pay" and calling the present a prime opportunity for higher profits. He frames ethical concerns about charging as misguided, and states that he and his coaching clients price their services to achieve roughly an 80% gross profit margin.

Questions this video answers

80% gross profit margin.

Why aren't you charging more? Well, they don't. They won't pay for that. Like, that was the mindset of the MSP owner. They're not going to pay for that because they just expect it. Times have changed, guys. You have an amazing, amazing opportunity in front of you. This is the best time this industry has ever seen to make money. And I get all this kickback, all this black. Oh, Chris. I'm gonna. I'm, I'm a. I'm a good guy. I'm ethical. I would never overcharge my clients. What's overcharge? What is overcharge? Because I'm going to tell you right now, we base our pricing. And Cindy and I are going to talk about this a little bit later. We base our pricing here on an 80% gross profit margin. A majority of our elite coaching clients get an 80% gross profit margin or higher.