Chris WiserSerial Entrepreneur and MSP Growth Catalyst

Is Risk Awareness REALLY Crucial for Your Marketing Strategy?

Name: Is Risk Awareness REALLY Crucial for Your Marketing Strategy?
Uploaded: 2025-01-01T17:30:12Z
Channel: Chris Wiser
Description: A short presentation advising marketers and cybersecurity educators to create problem-solving content that increases clients' awareness of cyber risk and…

1 Jan 2025

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A short presentation advising marketers and cybersecurity educators to create problem-solving content that increases clients' awareness of cyber risk and provides actionable preparedness steps. It emphasizes framing breaches as likely events, offering immediate implementation suggestions for cybersecurity posture, and using storytelling ('story selling') to showcase client incident responses and mitigation successes.

So we want to make sure that in our content and in our education that we're offering, we are problem solving. We're solving a problem. But number two, that we are increasing their risk awareness. So making sure that they know it's not if they are breached. If this happens to you, oh, this doesn't happen in your industry. But just so you know, X, Y, Z. Instead, we're going straight into when this happens. Here's what we need to do to be prepared. Here's something that you can do today to implement to ensure that you have the right cybersecurity posture in your business. Okay? And number three, story selling. What I mean by this is ensuring that you're telling stories, you're celebrating your clients. You are talking about how you helped mitigate a breach. How did you help your client respond to an incident? How did you help them get their email back or handle a ransomware attack? Or maybe you're getting these phone calls, you know, in the middle of the night that they've just got this crazy email and now they're locked out of their computers. And maybe none of these things have ever happened to you personally.