Chris WiserSerial Entrepreneur and MSP Growth Catalyst

Level up your sales game, and take your MSP business to new heights!

Name: Level up your sales game, and take your MSP business to new heights!
Uploaded: 2023-12-05T16:45:37Z
Channel: Chris Wiser
Description: Short conversational excerpt from a YouTube video by Chris Wiser (recorded Dec 5, 2023) where speakers note that cyber attacks have risen and MSPs must…

5 Dec 2023

Watch on YouTube

Short conversational excerpt from a YouTube video by Chris Wiser (recorded Dec 5, 2023) where speakers note that cyber attacks have risen and MSPs must raise their standard of care. The speakers use a dental-care analogy (old scraping vs. modern ultrasound) to illustrate doing things differently; Chris Wiser adds a personal anecdote about switching dentists.

Things have changed dramatically. Cyber attacks are way up, and we're having to raise our standard of care across the board, and that means we have to do things differently. You know, you can go to a dentist that's, like, still scraping your teeth with that little iron thing, or you can see somebody who's using an ultrasound machine, and you're in and out in five minutes.
It's funny because I actually switched from one dentist to the next, and I'm like, oh, that's cool.