Chris Wiser argues that calling prospects directly can generate millions in revenue. He emphasizes controlling what you can control: phone outreach, not waiting for inbound leads through ads or social media, especially during uncertain times.
You can pick up a call and I actually, I saw a TikTok yesterday of a guy, said, I have a $6 million opportunity for you. It was the, like the words on the screen, that was their hook. That was his hook, Exactly. That's a TikTok word. I don't even use that. But his whole thing was, I have a six million dollar opportunity for you. If you're in a struggling period, pick up the damn phone, call your prospects. Yeah. Solve a problem. It's the same stuff we talk about and stuff that I is in my feed all the time because I'm always like researching and reinforcing that mindset. But his whole thing was if you want to double your business, even in a down market, which we're, you know, we're in election cycle, all these different things going on right now here in the States and it's, it's weird. Like it's, it's that way for everybody. So you need to control those variables. Inbound, social media, ads, I mean, it's great, it's important. It's a critical piece. SEO, all those things. Critical piece. But you cannot control that.