Chris WiserSerial Entrepreneur and MSP Growth Catalyst

Revolutionize Your Sales Strategy With ONE Simple Shift

Name: Revolutionize Your Sales Strategy With ONE Simple Shift
Uploaded: 2025-01-08T03:39:24Z
Channel: Chris Wiser
Description: This is a short YouTube monologue by Chris Wiser (January 2025) advising sellers of cybersecurity products and managed services to stop selling on price…

8 Jan 2025

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This is a short YouTube monologue by Chris Wiser (January 2025) advising sellers of cybersecurity products and managed services to stop selling on price or product features and instead frame offerings as operational necessities. He recommends shifting from commoditized, "nice-to-have" positioning to necessity-driven selling (e.g., break/fix or fully managed MSP models) so buyers prioritize adoption rather than price.

The key is to not make the product or the service all about price. Because even with the csra, that's your cybersecurity risk assessment or the actual managed security product, whatever you're selling can't be commoditized, can't be about the product, it can't be the price point making the decision. It's we have to put these things in. And then your whole point of these sales process is to get them to understand this is why you need this. And this is now a necessity, not just a oh, this would be cool to have to maybe make our business more efficient kind of thing, which is the old way that we all used to do it. So that's my recommendation to go back to break fix this. You know, we have hundreds of MSPs in our elite program. This is exactly what they do. Coming in break fix or fully managed. Yeah, no, I think that's so true.