Selling Like a PRO with Storytelling!

And number three, story selling. What I mean by this is ensuring that you're telling stories, you're celebrating your clients. You are talking about how you helped mitigate a breach. How did you help your client respond to an incident? How did you help them get their email back or handle a ransomware attack? Or maybe you're getting these phone calls, you know, in the middle of the night that they've just got this crazy email, now they're locked out of their computers. And maybe none of these things have ever happened to you personally, but it happens every single day. So are you telling these stories? And this really goes back into raising their risk awareness as well as solving a problem for them. Okay, so make sure that we're sharing client testimonials, we're sharing reviews, you can even offer interviews. So going live on your LinkedIn, going live on your Facebook accounts, going onto the news and talking about these stories and interviewing folks and sharing these real deal things that are going on in the world and with your clients emotion sales.