Chris WiserSerial Entrepreneur and MSP Growth Catalyst

Should you be cold calling?

Name: Should you be cold calling?
Uploaded: 2024-08-19T19:33:23Z
Channel: Chris Wiser
Description: YouTube video by Chris Wiser addressing whether MSPs should cold call. The speaker says the channel (7 Figure MSP) teaches clients to cold call but…

19 Aug 2024

Watch on YouTube

YouTube video by Chris Wiser addressing whether MSPs should cold call. The speaker says the channel (7 Figure MSP) teaches clients to cold call but stresses calls must be done effectively—specifically, avoid assuming the sale and instead present a valuable, non-presumptive ask to give prospects a reason to talk.

Should you be cold calling? So if you are an msp, you may be asking yourself should you be actually spending your time calling cold prospects? Well, the answer may surprise you. So fun fact here at 7 figure MSP we actually do teach our clients to make cold calls. However, it is very, very important that you are doing it in an effective way that gives prospects a reason to want to talk to you. Okay? So whenever you make your cold calls, there's a few important things that you need to remember. Number one, the first thing that we do not want to do is we do not want to lead assuming the sale. Okay? So we do not want to lead our cold calls assuming the sale. So assuming that they will become our client, assuming that they will say yes, assuming that they will sign off on a cybersecurity risk assessment, instead we want to go into our cold calls with a very valuable ask.