Chris WiserSerial Entrepreneur and MSP Growth Catalyst

Should you outsource your marketing?

Name: Should you outsource your marketing?
Uploaded: 2024-06-10T19:46:05Z
Channel: Chris Wiser
Description: John Ficarra and Chris Wiser discuss whether managed service providers should hire agencies for marketing instead of doing it in-house. MSPs are strong…

10 Jun 2024

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John Ficarra and Chris Wiser discuss whether managed service providers should hire agencies for marketing instead of doing it in-house. MSPs are strong at technical work but often struggle with social media, blogs, and outbound calls, raising the question of whether outsourcing makes sense.

Number one question that kept coming up time and time today was, well, should I outsource this to an agency? And I think it's a really great question. So let's go ahead and break it down. What do you think? Yeah, so I think it comes back to the why, like, why do we hear that question a lot? And it's because most MSPs are good at tech and that's what you do and you know how to protect your clients and you know how to fix the things that are broken in their technical world. Okay. So it seems like the most natural option. Let me go find someone that's really good at this. Let me go find the person who's skilled in that. And they told me that they'll handle all my marketing. They told me that they'll do my social media, they'll do my blog content, or they'll even make outbound calls for me.