Short excerpt from a YouTube video ("Stop kicking your marketing can...") by Chris Wiser. Two speakers discuss problems that arise when coaching/consulting businesses outsource marketing rather than delegating internally—specifically that outsourcing can obscure what works and delay building internal capabilities, described as 'kicking the can down the road'.
So having the sales process that works. And let's say that you. Let's say that you do find some.
Success with your marketing agency, but then.
You'Re six months in, you're like, hey, I'm actually going to start.
Building this internal. Well, it's kind of working backwards, though, Right? Because now you've outsourced this stuff and now you have to go back and figure out what's working, what's not.
I've got to train.
Everything up internally, and I feel like it just kind of kicks the can down the road.
Of you doing what you really need.
To be doing by yourself to begin with.
Yeah, I love kicking the can down the road. Like, that is a perfect analogy for it. And I think that there is some mistakes in the coaching industry or consulting industry where it's like, if you're not good at something, outsource it. Yeah, right. Yeah. But that doesn't actually apply to everything. Delegate, not necessarily outsource.