Chris WiserSerial Entrepreneur and MSP Growth Catalyst

Stop spending too much money to get a client.

Name: Stop spending too much money to get a client.
Uploaded: 2024-04-12T13:00:03Z
Channel: Chris Wiser
Description: A short YouTube monologue (Chris Wiser) advising businesses to stop overspending to acquire clients by fixing pricing, packaging, and operational levers…

12 Apr 2024

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A short YouTube monologue (Chris Wiser) advising businesses to stop overspending to acquire clients by fixing pricing, packaging, and operational levers. The speaker emphasizes measuring cost-per-lead and setting a rebooking-rate target for sales/marketing; gives a concrete example where a company spent $200,000 on Facebook ads with no rebooking target, losing $50,000 per month, and after implementing rebooking and low-cost SDRs recovered about $600,000 per year. The guidance centers on increasing backend revenue and reducing wasted ad spend.

Questions this video answers

April 12, 2024.

$200,000.

$50,000 per month.

$600,000 per year.

You're spending too much money to get a client, and then you're not making money out of it. As soon as we fix the pricing and packaging problem, we could then go around and be like, all right, we're making a ton of money on the back end after we built in people costs and all those types of things. Yeah, but it's just understanding those levers are key here. And then just understanding, like, our cost per lead, understanding that we need a rebooking rate, because a lot of companies don't have a rebooking rate target for their sales and marketing team. And so say you're doing Facebook ads and you spend $200,000. Like a person that we working with, they're spending $200,000. They had no rebooking rate. And so they had $50,000 every single month just falling off because there was no. No rebooking rate there. And it's like, hey, if you're doing Facebook ads, we know no show rates are going to be high. Y And so we were then able to, as we got that rebooking rate in is $600,000 a year. We were able to get back just by having SDRs who were minimal cost.