Chris WiserSerial Entrepreneur and MSP Growth Catalyst

The 3 Choices That Will Change Your Business Game!

Name: The 3 Choices That Will Change Your Business Game!
Uploaded: 2025-03-03T18:00:17Z
Channel: Chris Wiser
Description: A short conversational transcript from a YouTube video (Chris Wiser) presenting a simple three-choice framework for client decision-making: do nothing…

3 Mar 2025

Watch on YouTube

A short conversational transcript from a YouTube video (Chris Wiser) presenting a simple three-choice framework for client decision-making: do nothing, do something halfway, or do something fully. Speakers demonstrate how to guide prospects with empathetic, clarifying questions to surface true intent and steer toward a satisfying action. The excerpt emphasizes sales psychology and the craft of question-asking.

There's always three choices. Do nothing, do something. Do something halfway. Right. Do something that's not all that great. So when somebody says they want to go off and think about it, I would really like to get some guidance from them. Are you thinking about not doing anything? Is that a valid choice, or can we kick that off the table right away?
Yep.
And if we kick that one off the table, now we're down to do something. Are we going to do something that's going to make you happy? Are we going to do something that's going to leave you feeling less than satisfied?
Very profound. So, Cindy, I have a question. These are such eloquently crafted questions and the sales psychology behind them, the empathy, like we mean, anybody listening to this is going to be hitting pause and listening to it again because it is a perfect set of questions.