A short YouTube talk by Chris Wiser about hiring a salesperson for an MSP when the company previously relied on referrals. The speaker explains they lacked sales/marketing process and training, then implemented proper people, infrastructure, and training to build a consistent sales pipeline and begin proactively driving growth.
We were at a place where I had hired a salesperson and we didn't know what to do. We were a mess. I didn't know how to train a salesperson. I didn't know what to do with sales or marketing. We just grew consistently by referrals, and I didn't have any idea what to do, and I needed help. So he had the right people in the right places and the right infrastructure and the right training. That was exactly what we needed. And it's been successful. Yeah. So we now have our. We have a pipeline that we're building and working on and filling. We've never had that before. It's always just been the random, hey, I heard of you from so and so can we meet? We've never had marketing. We've never had somebody dialing. We've never really had somebody going out to events and creating events and doing these things. We've just been along for the ride, and now we're starting to drive the ship.