Chris WiserSerial Entrepreneur and MSP Growth Catalyst

This Simple Trick DOUBLED My MSP Sales!

Name: This Simple Trick DOUBLED My MSP Sales!
Uploaded: 2024-09-30T21:39:13Z
Channel: Chris Wiser
Description: Dara Ladjevardian walks through a cold-call script that doubled his MSP sales: invite prospects to a group cybersecurity briefing about local breaches…

30 Sept 2024

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Dara Ladjevardian walks through a cold-call script that doubled his MSP sales: invite prospects to a group cybersecurity briefing about local breaches, book them on the calendar, send an invite, then confirm by phone. The key is avoiding pressure to meet one-on-one or replace their current IT team.

So my typical Recommendation for our MSPs is to go into the calls and say hey this is Cyber Joe calling from ABC Tech. We're actually putting on the cybersecurity briefing this Thursday. We're going to be talking to local CPAs on how to protect your business from hackers and what's going on with the most current breach that happened in the XYZ area. Have you heard about that? Okay, no worries. Here's what we're going to do. I'll go ahead and lock you down. I'll go ahead and put you into the calendar. We'll send you over the invite, I will personally send it over to you and then I'll call you the morning of just to confirm your attendance. Does that sound good to you? Okay great. So nowhere in that conversation did I ask for someone to get on a one on one coffee chat with me. Nowhere did I ask, oh, do you have an IT department? Can we replace your. Your IT guy? I'm not assuming the sale.