Chris WiserSerial Entrepreneur and MSP Growth Catalyst

Unlock the Secret to Perfect Pricing Strategies

Name: Unlock the Secret to Perfect Pricing Strategies
Uploaded: 2025-02-12T23:14:33Z
Channel: Chris Wiser
Description: A short transcript excerpt of Lanny Davis giving practical pricing advice: use a simple rule-of-thumb (multiply heads by $300) as a baseline but avoid…

12 Feb 2025

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A short transcript excerpt of Lanny Davis giving practical pricing advice: use a simple rule-of-thumb (multiply heads by $300) as a baseline but avoid stating it directly to clients in initial meetings. Emphasizes building rapport, doing analysis before quoting, and that pricing can vary (e.g., hardware solutions raise price).

So if you need an easy cheat code for how to price your stuff, count up the number of heads, multiply by 300. But whatever you do, do not do this with the client. The first 30 seconds you meet them, do not do it with the client. When they say, how much is this going to cost me? Say, you know what, we need to do some analysis and figure this out. Nobody likes a smarty, right? You want to really kind of build rapport and understand what's going on in the business. Because you know what? $300 is the bottom, it could be higher. What if you do hardware as a solution? Right. There's a lot of things you could do that can drive the price around.