Chris Wiser explains how MSPs can consistently land one to two new clients monthly. He argues that goal setting comes first, then MSPs must own sales and marketing themselves rather than outsource it. Wiser has spent 20 years doing this work directly.
Questions this video answers
20 years
So much conversation about taking easy, fast and effective action to get those one to two clients a month. Yeah. So in your perspective, what would you tell someone that's wondering that?
Well, I did my keynote this afternoon and I talked a lot about execution and. But execution is important, but you have to have goal setting in front of it. So if we start to think about the things you have to do, I'd say first off, as an msp, you have to not be afraid of sales and marketing and you have to embrace that. And one of the things that I talked about in my keynote is instead of outsourcing your sales and marketing, bringing it here and holding it close to right here as you think about techs. I know I was a tech guys. I have actively embraced sales and marketing for the last 20 years. Most MSPs, when they run their business, what do they embrace? They embrace the tech, they keep it right here and then, oh, I don't like sales, I don't like marketing. I want to push that away, push that away.