Two founders discuss scaling a business to 100x ROI. One quadrupled monthly revenue through strategic investment. They argue niche events beat broad trade shows for finding serious customers.
It's a simple thing. I mean, we quadrupled our MRR and we're growing. So it's one of those simple things. Look at the ROI on it. You know, we're getting a 100 to 1 ROI on the investment. So I.
Know for us, one of the big differences in this program specifically because we've done either vendor specific shows where you're around a lot of colleagues, you know, big convention halls, we've even done other industry organizations and those seem very trade show, like where you're going basically to a grocery store and you come back to your shop with a cart full of stuff because you basically shop when you are hungry. Why is there so much more niched and focus for like minded business owners?