A March 2025 YouTube conversation led by Chris Wiser exploring why small business owners—particularly MSP and cybersecurity-focused owners—struggle to use AI effectively despite its availability. The speakers emphasize that the barrier is knowing how to apply AI, not access, and prioritize identifying executive-level, high-impact AI use cases that deliver rapid, same-day results and clear speed-to-value.
And it's kind of funny because you know we just had a room of, you know, 200 plus small business owners what we in our world manage service provider owners to watch these technology and keep in mind these are technology minded cybersecurity focused business owners to watch them. Like as you're going through things, I don't think it's, you know, to me it's not that AI isn't available. We know it's available, we know it's there. They don't understand how to use it the right way.
Correct? Yeah, they just haven't been shown the way. But that was where you know I've been a startup CEO. I've scaled companies, I've sold companies and I've helped companies scale and I understand what it feels like to be in their shoes. And then I also understand AI at a pretty deep level. So figuring out what are those core use cases that in an executive can use this that will deliver literally results same day and as fast speed to value, that's, that's where the focus is.