What You Don't Know About Referrals is Hurting You

Now many MSPs talk to me and they say, well, I grow by referrals. I have great referrals. It's awesome. Great, great, great. Okay, that's fine. But here's the problem with referrals. Not saying I wouldn't take them every single time. But the bottom line is you cannot control how many referrals come in. Yes, you can have a referral plan, blah blah, blah, all this stuff, but you simply cannot scale and grow the way you need to. I look at my, my firm seven figure MSP now if I was completely reliant on referrals, I would not be sitting here today. Guys, we definitely get referrals. We have amazing, we have only five star reviews across all these different platforms and I still can't grow my business to get to eight figures with referrals alone. So you have to embrace sales. You have to believe that sales are, is, is a core key cornerstone of your business and that's really, really important.