Chris WiserSerial Entrepreneur and MSP Growth Catalyst

Whats the biggest risk when hiring a marketing agency?

Name: Whats the biggest risk when hiring a marketing agency?
Uploaded: 2024-07-08T16:00:18Z
Channel: Chris Wiser
Description: Chris Wiser explains why hiring a marketing agency is risky for MSP owners: you spend money without guaranteed returns because you lose control over…

8 Jul 2024

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Chris Wiser explains why hiring a marketing agency is risky for MSP owners: you spend money without guaranteed returns because you lose control over messaging, team members, and your ability to develop talent in-house. The key is making sure inputs actually drive outputs.

What is the biggest risk to a business owner? Msp, specifically correct. That chooses to outsource their marketing? I think you're really taking a risk on the money that you're putting out and the results that you get back. So a huge thing that we talk about in our inner circle program is your input equaling your output. So if I'm putting in the money somewhere, it's like I want to see results that come back. But it's really hard to do that if I don't have control over the input, if I don't have control over the messaging, if I don't have control over someone on my team that I can develop and that I can control and I can role play and I can workshop with them.