Chris WiserSerial Entrepreneur and MSP Growth Catalyst

Where are your leads going?

Name: Where are your leads going?
Uploaded: 2024-05-06T21:59:19Z
Channel: Chris Wiser
Description: Chris Wiser shows cybersecurity service providers how to stop wasting time on individual sales calls. Move leads into group webinars and trainings…

6 May 2024

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Chris Wiser shows cybersecurity service providers how to stop wasting time on individual sales calls. Move leads into group webinars and trainings instead, let them self-assess whether your services fit, and nurture multiple prospects at once.

Said, I want you to shift this to how can I have a neutral landing place for my leads? Such as a training that you can host a cybersecurity educational training, a community session on why your business needs a CSRA or a webinar someplace where you can bring your leads in as a neutral landing space where you can now serve one too many people at one time. Okay, so instead of you trading your time in these one on one conversations, we which does put a lot of pressure to push them into a sales conversation with you. I get it. Time is money. So instead you can bring them into this group training, such as a webinar, where you are able to nurture them, educate them, help them make their own informed decisions on if your services and solutions are for them.