Chris WiserSerial Entrepreneur and MSP Growth Catalyst

Who is responsible for your cold calls?

Name: Who is responsible for your cold calls?
Uploaded: 2024-07-16T17:30:01Z
Channel: Chris Wiser
Description: Speaker emphasizes assigning clear ownership for outbound cold-calling tasks: who makes the calls, who builds the prospect list (owner, VA, or outbound…

16 Jul 2024

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Speaker emphasizes assigning clear ownership for outbound cold-calling tasks: who makes the calls, who builds the prospect list (owner, VA, or outbound caller), and who reviews call quality. The speaker advises quickly mapping these responsibilities so the process is owned and doesn't take long to set up.

Number two, we want to make sure that we have very tight responsibilities on who is responsible for cold calls. Yes. But also who's responsible for your list building. So this is the process of actually getting the prospects onto a list for your dialing team. So this could be you, it could be a va, it could be a outbound caller. Okay. And then who's going to be responsible for reviewing those calls? So this is something that you can really map out very quickly, and it doesn't need to take long. You just have to decide who's going to own this process. Okay?