Chris Wiser explains why pushing prospects to close kills deals. Pressure makes you look desperate, puts buyers on guard, and gets you ghosted. Build trust instead and align timelines to what the prospect actually needs.
So number two is don't put your pressure onto your prospects. Okay? Now we all want to grow. We all want to make more sales. We all want more clients but you can't let a prospect know that it is really critical and it makes you look really bad and they're going to go into la la land and you're never going to see them again and you're going to get ghosted and you're going to wonder why. It's because it's towards the end of the month you really want this new client and you're starting to act desperate and you're starting to put a lot of pressure on someone to make a decision that is no bueno friends. Do not do that that once again you will arm the buyer and we don't want that. People do not buy when they are armed. You need to disarm the buyer and make sure that you're building trust in the sales process and aligning the date for them to start with you based on their business needs, not your.