Chris WiserSerial Entrepreneur and MSP Growth Catalyst

You can leads all day long, but are they the right leads?

Name: You can leads all day long, but are they the right leads?
Uploaded: 2024-08-13T16:00:45Z
Channel: Chris Wiser
Description: A short talk by Chris Wiser emphasizing that generating leads alone is insufficient: businesses must qualify whether they are the right leads and have a…

13 Aug 2024

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A short talk by Chris Wiser emphasizing that generating leads alone is insufficient: businesses must qualify whether they are the right leads and have a proven sales process to convert them profitably. The speaker warns against letting clients dictate service paths and stresses the role of the creator's offering in supporting long-term profitability.

So I think it's really important to preface with your content, actually, because it backs us into the why? Why, where does all this stuff play in? Because you can generate leads all day. Every single person here on this webinar could generate leads all day long. I have no doubt about that. But one, are you getting the right leads? And two, do you have a proven sales process? Do you have a way to actually make it profitable? Or are you still selling the same old way, the same old stuff, letting the client dictate the path of service. So that's where your stuff comes in to really back up the long term of all of this.