Chris Wiser tells founders that handing a new salesperson a CRM and leads isn't enough. They need explicit training on your sales process, step-by-step methods, and how to close like you do. They're not mind readers.
Let's say for example that you have taken that bold move to hire that salesperson and what you believe during the interview process is that you're just able to hand over your glorious CRM all of those leads and that sales professional will know exactly what to do and how to close the same way that you do. But that doesn't happen friends. So although sales professionals are super super skilled clearly at selling and closing they are not mind readers. It is incredibly crucial to their success and your success that if you are going to take that bold move to hire your first or next sales professional that you are preparing them to be successful by giving them the keys to the kingdom. Not just the leads, not just the CRM but explaining to them exactly how you operate. Meaning how do you make sales? What are the steps to your sales process and how can they be an extension of you, the founder, the CEO to be just as successful at selling as you are.