Chris WiserSerial Entrepreneur and MSP Growth Catalyst

You have to sell cyber first...

Name: You have to sell cyber first...
Uploaded: 2024-07-02T18:15:00Z
Channel: Chris Wiser
Description: Short extract from a July 2024 YouTube conversation (Chris Wiser and another speaker) arguing that MSPs must make cybersecurity their primary, daily…

2 Jul 2024

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Short extract from a July 2024 YouTube conversation (Chris Wiser and another speaker) arguing that MSPs must make cybersecurity their primary, daily sales focus. The speakers emphasize discipline—"run the play every single day"—and present selling cyber first as a differentiation tactic, advising MSPs to ask prospects hard questions about recovery and insurance to ensure mission-critical outcomes.

And you have to run the play every single day in your business. And it has to be your staple, it has to be your discipline piece. And it's mission critical that this works.
So every single.
Deal gets.
A csra, period.
And you have.
To sell cyber first.
And if you're not.
Selling cyber first, first of all, I don't care.
What you're delivering. Like, that does not really matter that much. You have to sit there and talk with the prospect.
About how are you going to recover.
When you get hit.
How are you going to get insurance.
To pay the bill. These are not things that typical MSPs. When we go back to the typical MSP, these are not things that the typical MSP talks about. So you use this as a differentiation point and you ask them the hard ass questions.