Claire HayekFounder, Mind. Soul. Purpose (MSP) Teambuilding · Pressure-Proof Leadership | Neuroscience-based leadership

Using LEGO® SERIOUS PLAY® to Unlock New Perspectives | Claire Hayek on Neuroscience of Coaching

5 Aug 2026 · 1 min

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In this segment, Claire Hayek explains how LEGO® SERIOUS PLAY® models—such as bricks, figurines, and visual metaphors like flowers and swords—serve as concrete tools that help participants articulate thoughts, feelings, insecurities, and appreciation that they might otherwise keep hidden. By building a tangible representation of their experiences, participants find words more easily, leading to increased ease, openness, and richer conversation. The facilitator can then acknowledge and deepen the dialogue by referencing specific elements of the model, turning visual symbols into verbal expression. The overall claim is that the visual, hands‑on nature of LEGO® SERIOUS PLAY® magically unlocks language and fosters authentic communication among team members.

Chapters

And now they feel a bit more ease. They find the words because they are explaining a model of bricks, but we all understand they are really expressing their ideas, their thoughts, their feelings, maybe their insecurities or their, their job, their day-to-day, their stressors. Because a lot of people also are very shy to express how much they appreciate one another or that they value their colleagues. So now when they look at their model, you can ask questions. You say, that is wonderful. I love what you said. about your job, and I love how you express that with the flower on top, or I loved how your figurine had the sword. And now you've given them a tool, an easy way to express themselves because of the visual right in front of them that opened up the whole conversation. And now the words— they're not looking for words. The bricks are just magically creating the words. It's a— it's very fascinating.