Codie SanchezFounder @ Contrarian Thinking

If You Were Starting Today As a Financial Creator...

16 Oct 2026 · 1 min

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In a brief interview, Codie Sanchez answers the question, “If you were starting today as a financial creator, what are the 3 things you would do?” She outlines three practical strategies: (1) Choose a uniquely personal niche—something only you could discuss, even if it seems oddly specific—because audiences are drawn to distinctive, “weird” content rather than generic, milquetoast material. (2) Avoid repeating the same viral advice that everyone shares, especially in the age of AI, where superficial content can be mass‑produced; instead, preserve original understanding and depth that AI cannot replicate. (3) Center your content around serving one specific person or archetype—think of a single friend you want to obsessively help—and create material that would genuinely appeal to that individual over a sustained period. These points emphasize differentiation, depth, and focused audience service as keys to building a successful financial creator brand.

Chapters

If you were starting today as a financial creator, what are the 3 things you would do?
One, I would pick somewhere that almost only you could talk about. If you're like, where is something that only you uniquely— it seems so niche and weird, nobody would ever follow it, except they will, because people actually like weird as opposed to really what I call milquetoast content, which is what I see a lot of people putting out there. The second thing I would say is don't try to give the same advice that everybody else does because it's gone viral. I think a lot of people, especially now with AI, there's this sloppification of everything that's done. AI can do the thinking for you in many ways, but it can't do the understanding for you. And so you better hope you can keep that piece. And then the third thing, if I was a financial creator, is I would think about one person like, who is the one friend you have that you're going to obsess on serving? And can you create content that you think they would like or content that you would like and only serve that person for like quite a long period of time?