Codie Sanchez says the difference between successful and struggling entrepreneurs is their internal voice. Winners tell themselves "I'm gonna figure this out" when things break. Losers doubt the business works and hunt for external validation.
Chapters
The difference between a winner and a loser is when shit gets hard, and it will, the voice inside the winner's head says, I'm gonna figure this out. That's it. That's literally the whole difference. Like, when the deal goes sideways, when something breaks, they don't know how to react or what to say, but no matter what, their thinking is, I win, so I'll figure it out. And a loser, they'll come to me and say, I don't think this is working. I don't think I can grow this. And I say the same thing every time. Haven't you figured things out before? Yeah. Are you still breathing? Yeah. Then you've got a perfect track record of every single thing that's come at you up until this morning, you've handled. So all evidence says, you will figure it out. The most important script you'll ever have in business isn't your sales pitch. It's your elevator pitch inside of your head. It's the script you give that voice. If you fix that first, then everything else gets easier and you'll become a winner instead of staying a loser. At least that's what I've seen.