A real estate agent named Jessica Thompson was accused of stealing during an open house, sparking viral outrage. The incident generated massive social media buzz and free marketing for the vendor, though the stunt's ethics and whether it attracted serious buyers remain questionable.
Jessica Thompson, you stole from us during a final— during the open for inspection. Someone took a creative view of why it's so negative, of the risk. These things are always a risk, isn't it? Isn't that— isn't that why we like the, the idea of creativity? Because if you're thinking outside the box I don't know if I would have used stealing, but hey, it got the clicks, he got the exposure. I'm sure his vendor got a lot of unpaid marketing. Whether it attracted the right person is another matter, but social media, it's a megaphone and people get singled out for how they use it. Fascinating.
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