Smoothe Brand - Mixing Music with Personal Development

13 Sept 2023 · 51 min
Episode

13 Sept 2023 · 51 min

0:00

Podcast interview (recorded Sep 13, 2023) with Roy Smooth, hosted by Robin Binkley and Courtney Moeller. Roy describes his career shift from a 20-year fashion background and retail brands to creating the Smooth brand and Smooth Mix — blends of inspirational personal-development messages (Les Brown, Jim Rohn, TD Jakes, etc.) mixed with music intended to teach mindset and life skills to youth (initially made for his son Joseph). He reports major streaming reach (reported ~185 million streams worldwide) and a mission to reach 1 billion streams (target year mentioned: 2026). Current and planned projects include: a 52×11-minute children's TV series (anchor broadcaster deal; cited $5M in funding), TDG's Magical Adventures (animation + personal development + music) shown at Cannes, Imagine the Possible (IP launched with child co-creators and planned Cannes pitch in October), collaborations producing chart success (a #1 R&B/soul album with Dennis; other mixes including Success Divas Mix), and a concept 'Grooving to the Gospel' to adapt Gospel texts across music genres. Distribution: music is on ~95 platforms (Spotify, iTunes, Amazon Music, YouTube Music). Contact cue: 'Google Smooth Mix'. Themes: legacy, intergenerational mentoring, using music/animation for mindset education.

Questions this episode answers

September 13, 2023

Reported approximately 185 million streams worldwide

1 billion streams (target year mentioned: 2026)

A 52×11-minute children's TV series with reported $5 million in funding

About 95 music platforms (examples: Spotify, iTunes, Amazon Music, YouTube Music)

Chapters

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