FTC MAKES FAKE FOLLOWERS/LIKES ILLEGAL, Global Marketing Day, Twitter Smarter and more!

The FTC is moving to ban the sale of fake followers, likes, and reviews. Twitter's user base grew in Q3 but ad revenue slowed. Madeline Sklar launched a podcast with Sarah Clay on building real Twitter connections for entrepreneurs.
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Good social media morning, guys. It's great to be back. Today we're tackling Twitter growth, we're tackling the FTC making it illegal to sell followers and likes, and we've got some great new content from Madeline Sklar, the Twitter Queen, and Social Media Examiner. So stick around, we're gonna dive into this. Let's go. All right, guys, if you're new to the channel, we've been doing these videos. They're gonna be daily updates on social media news, trends, great content that's coming out. That way you don't have to scour the feeds, it's done right here for you. Quick morning bites of everything you need to know heading into the day. Go ahead and smash that like button. I guess it's somewhere up there. Go ahead and smash that like button for me. Get these videos seen, get those videos growing. Today we are gonna get right down to it with some social media news that is pretty surprising. So, for anybody that works in social media, we've known for a long time it doesn't feel right, it probably isn't right, to buy those fake followers, those fake likes to grow using those fake programs. Well, the FTC agrees. In an understanding with the FTC as they're going through what should and should not be allowed on social media, they have decided it should be illegal along with fake reviews, fake selling of followers, likes. Building a community just by pay-to-play is illegal. It will not be permitted. That's a huge deal for a lot of people out there. It's great news for people like me that are about growing a community organically, actually taking the time to build a community up instead of just trying to pay to make it happen. Huge tool, huge asset, fantastic news. Next up, we get reports from Twitter. That's right, Twitter is reporting it has grown yet again. Q3, for those of you that follow the financials on Twitter, Twitter has grown again in its user base. It is slowing down on revenue growth with their ad platform not being exactly what they want it to be, But that aside, Twitter is a growing, thriving platform still, so that's fantastic news from Twitter. Let me know your thoughts though down below. What do you think? Should it be legal? Should it be illegal? What are your thoughts on that fake follower, fake like, fake reviews? Is that a good thing? Is it a bad thing? Does the state actually need to step in and say, listen, that's got to be illegal? What are your thoughts? Let me know. Next up, guys, Madeline Sklar. For those of you that don't know, you surely don't have a Twitter account. Madeline Sklar is by far the leading expert in how Twitter is used for business, for small business, for entrepreneurs. She's got a great new podcast out with Sarah Clay, How to Build Real Twitter Connections. And when we say real Twitter connections, it's not just that you've got real people that follow you, it's how you actually build an engaging community. It's a crucial tool, it's a great asset, check that out. As always guys, all of these links are down in the comments below if you want more details, you want to figure that out. Those are down there for you. The Social Media Examiner, most of you guys know them, they're the company behind Social Media Marketing World. They show us in their new article how to become indispensable. In this day and age, that's a very rare thing to have, and they've got a great new piece of content down below. Now, it wouldn't be a new day unless we had some updates on social platforms. And while there may not necessarily be any new updates to social media today, there is a great article down below from Social Media Today showcasing the 12 Instagram updates from 2019 that you need to know about. So if you think that maybe you missed something in that Instagram run, you're not quite sure if you got every update, you understand what's changed, what's new. Instagram's made a lot of changes, some of them aesthetic, some of them not. Check that all down below, guys. You'll be able to see all 12 of them. Just click on the article, go check it out. You're off and running. This is new to the show, but with so many amazing people in that social media space, you know that there's tons of great conferences that come out, and it's often hard for people to plan ahead for what's coming down the road. Good news though, I'm going to start giving you guys conference updates as well. So as there are upcoming conferences that are nearing their deadline, their date for signing up, I'm going to drop them in here for you to know that they're happening. So next week guys, SEMrush is hosting the Global Marketing Day and there's all kinds of great speakers. Brian Fanzo for one is going to be in there and playing with them. It's free as far as I know. You can check the link back down below to get in on that. It's not a physical conference, it's a digital conference so you can attend from anywhere, so there's no reason why you can't be there. I'm definitely gonna be there checking it out, seeing what everybody's doing in there. They've got a list of great speakers, they've got a fantastic list of hosts and influencers involved with it, and the guys at SEMrush know what they're talking about. So check that out. That's it for today, guys. Have a kick-ass day. I will catch you guys Monday with more great videos. If you guys like this, you know somebody that needs this, please feel free to share this out, and I can't wait to see you guys Monday morning. Have a good
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