How Youtube Can Stop The Adpocalypse

Alright, Adpocalypse 3.0. Here's how we fix it. Welcome back, ladies and gentlemen. I'm Dan from millennialmotivator.ca, helping you learn how to create, engage, and inspire. If you're new to the channel, go ahead and click that follow button, the little bell next to it, and you're gonna get notified when my next video goes live. What we're talking about today though is The adpocalypse. We're back again, and it is super cyclical. We, we're gonna see this over and over and over again, and I really want to address the issue as a whole. So there are a lot of people that have given opinions on why this is happening, who's doing it, why the companies are moving out of YouTube. There's a lot of talk about it. I'm more focused on what the solution can be for YouTube and also for us as creators, especially smaller creators. So sit back, enjoy, and I'd love to hear your comments down below about what you think in this situation. Okay, first and foremost, what happened here? From everything that's going on out there, a lot of people are just throwing out a lot of conjecture as to what happened. And the reality is this: there are massive trolls of people, and we're talking the worst kind of people on the internet, that are going into videos that have suggestive younger content. So whether it be children or young teen girls, and they're going in and they're tagging portions of videos that are Not necessarily sexual, but at least these trolls are finding them erotic in one way or the other, and that's a big issue. With that, a lot of the brands that were major contributors— so Disney and Nestlé— these are brands that associate themselves very closely with families and children. They saw this as a major risk to their, their brand, and so they pulled out their ad dollars immediately. YouTube did what YouTube does, and they overreacted, and now they're, they're trying to kill a fly with a hammer. Um, the reality is that's probably not the best way to go. So let's start this off with— now that we know that the problem was we've got a bunch of very toxic accounts that are doing something that is not necessarily dangerous but definitely skeezy and unappreciated, and as a result you've lost your brands— let's talk about what YouTube can do to fix that. Okay, so here's the heart of the issue, YouTube. You've got 2 groups. Essentially, okay? On the one hand, you've got your creators. On the other hand, you've got your advertisers. Now, out of these 2 groups, your viewers are coming to watch which group? Clearly the creators, right? Now, the problem with this is if the creators feel slighted, they're going to leave. If the creators leave, you are now no longer having quality content created on the platform. The result of that will be a larger exodus of advertisers, and essentially it will continue to flow like that. More creators leave, more advertisers will leave, the brand will decline. You see how this works in that cycle, right? So let's do it the other way around. What does it look like if we remove, let's say, advertisers? And you're not physically removing them, but you allow them to leave. So Disney and Nestlé leave. Okay, they're gone. Creators continue to create the way that they do. Fantastic. Are new advertisers going to pull in to get their product in front of the eyes of millions and millions of viewers every day? Absolutely. Now, that being said, I'm not discounting the problem whatsoever. I completely understand the problem, and I understand what the issue is. However, again, now when we're facing this problem, it seems as though you've muddled the issue as to how to deal with it, and that's what we're gonna address next. So this current problem, it's not between the advertisers and the creators. It's instead between the creators and the commenters. Now this seems like a very, very clear issue, and I'm not blaming all viewers as a whole, but the reality is YouTube has come in and said there are commenters that are coming into chats causing a potential safety risk and at least a detrimental risk to a young sensitive audience. Alright, no problem. So here's a couple of different things that you can do to put some restrictions in place. Okay, number 1, all comments that your algorithm flags flags as possible risks that would cause demonetization. Instead of flagging them as potential risks and demonetizing the video, hurting the creator, instead YouTube, why don't you take those same comments and immediately filter them into potential risks? As a creator, I know on my studio I have a tab for comments. All my comments flow in, potential spam has a folder that you guys already sort things into, and then definitely spam has a folder. Use your algorithm to sort all of those toxic, potentially risk-causing comments immediately into that spam section. If you were able to say the algorithm is just gonna demonetize these videos, clearly you are seeing comments that belong in that section, and as a result, those comments could immediately be moved. Now even better, the next step— and this is where the creators could actually come alongside and help you to solve this problem— is instead of punishing the creator by demonetizing the video, what you do is you create a new symbol on that video and And you can make the symbol whatever you want. It can be a large red flame. It can be a toxic poison symbol, you know, skull and crossbones, whatever it may be. But the reality is this, you put that tag on the video and that allows the creator to know, oh, this video in that spam folder has potential comments that could be seen as risk-causing to the audience. Now, obviously, because those have been automatically filtered, they're not in the comments section for people to read. Now the creator has the ability to not only delete those comments entirely, but also they have the ability to flag the account. And here's where the moneymaker is. Every creator that consistently does this is going to help you remove those accounts that are causing risk and harm on the platform. Do you understand how that works? How simple that is? Your algorithm is already flagging the comments that you see as risk. All you have to do is instead of punishing the creator by demonetizing videos, instead you filter those comments into a section that flags them as toxic, poisonous, or dangerous. And as a result, the creators immediately have a tab they can go to to filter those comments, flag those profiles, and delete the comments forever from their channel. How powerful and simple is that solution compared to what you're doing right now? Right now, the current backlash that you have caused with this solution is Advertisers have left the platform because they don't see you able to manage the risk. Creators are frustrated, upset again with another adpocalypse because this is another iteration of YouTube's inability to realize the problem isn't the creators. The problem is really between YouTube proper, you guys, and the toxic people within the community. There's so many wonderful people, viewers in the community, but those few toxic people are gonna destroy your platform and the solution that you're creating isn't addressing that issue. All right guys, that's the YouTube side of things. Let's get back to the creators, especially as a small creator. I'm thankful that on my platform I don't have— out of all my videos, I don't have a single video that was demonetized as a result of this, and I am very thankful for that. But the reality is most of my videos are just me doing this, talking about business. Very rarely, if at all, are there children mentioned. Now that being said, there are lots of great channels out there that have family content. They have kids doing amazing things. I know my own daughter has a, has a channel where she draws. For me, it would be so troubling to know that a young person or a family blog is being punished for this. So the best thing that I can recommend to you is this: if you've had videos that have been demonetized, I know it sucks, and I know there's a lot of videos out there, but what I highly recommend you do is hit those videos up real quick before you put them in for approval, before you put them in to be approved again for monetization and go through all of the comments that are on there. These comments that are being flagged are ones that have timestamps on them. Almost all of them entirely have timestamps on them to direct the people that are looking for those suggestive images, suggestive poses, anything that they consider erotic or enticing. They have timestamps. So make a point to go through your comments that on the videos that have been demonetized and very quickly Remove those people, flag their accounts, and mark it as spam. Then submit your videos again for monetization and explain the steps that you've taken. It's a really crappy process right now, and I understand your frustration with it. I'm thankful that I wasn't affected by it, and I'm sorry that you are. But the reality is this: YouTube hasn't come up with a solution yet because they just aren't able to grasp how to make this work. Hopefully down the road they finally figure this out after the third attempt. I hope that helps, guys. I hope that this is giving you some ideas at least how to manage this crisis. If you are one of those people out there that are destroying the community doing what you're doing, I'd prefer that you just simply unplug from the internet and recluse yourself from society. If you are a small creator and you were affected by this, my most sincere apologies. If YouTube hasn't said sorry enough, I'd like to say sorry again. Have an amazing day, guys, and I will catch you next week with another great video. Bye.