SHOPIFY JOINS FACEBOOK LIBRA, Snapchat gets creative with AR and SMMW20 is almost here!

Good social media morning, guys. We are back at it. Let's go. Welcome back, guys. If you are new to the program, what we do here is break down the latest in social media updates, content, conferences, and events. So if that's up your alley, if you just want a quick 5-minute soundbite to get on track with what's happening in social media today, this is the one for you. Like, subscribe, But let's get down to it, guys. It's Monday and we are already off and running. First up, a big shout out to the fine folks at Keeper. If you are in the social media world managing multiple profiles, heck, maybe you have multiple clients, having logins and passwords all over the place can be a huge hassle. Keeper keeps them all in one place and keeps them safe. The link to Keeper is down below. I highly recommend you check it out if you're not already using a tool to organize, or if you want some added security. This is the tool for you. Facebook again is taking a page out of another studio. That's right, YouTube often is touted for how phenomenal its Creator Studio is. Well, Facebook doesn't want to get left behind, so they have a mobile Creator Studio that is now available on iOS and Android. Check it out, it helps you see all your stats as far as what your content does, what it's doing, any ad revenue that you may be receiving from Facebook. Definitely worth checking out, guys. It is a powerhouse they've put together. It's gonna help creators for sure on the platform. I personally like the move. I know that Facebook is big on just copying other things that are working elsewhere, but if you're gonna have a creator platform, you need to have a Creator Studio to help them understand the analytics, the insights, and how to better perform on the platform. So this is a great start, and I love that it's mobile. Facebook's got its fingers in dozens of different pies, including Libra. If you haven't heard about Libra, Libra is Facebook's dive into the cryptocurrency world. That's right, Facebook is going to be putting out a cryptocurrency so that it not only owns the social media world, but that it also owns the financial world. Well, Shopify has come alongside Facebook. They are another big name that's coming behind Libra. They see the potential in the cryptocurrency. It's there, it's coming, and now Shopify is a big part of it as well. I'm interested to see how they integrate this Libra cryptocurrency into Shopify stores and Shopify e-commerce. I'm sure that's coming down the road, as well as the added bonus of another firm business behind that concept. Let me know what you guys think though. Cryptocurrency, in, out? Are you there? Are you a part of it? Would you use it? Let me know what you think down in the comments below. Snapchat continues to innovate with how AR is going to be used, from altering the faces, and now you can alter the environment around you. That's right, they've got new ground transformation AR. Want the ground to look like lava? No problem. Water? It's there for you. It's amazing to see how far AR is coming. I know this seems a little gimmicky, but the more that brands push this, the better it's gonna be for us in the future as far as using AR in everyday content creation. So Kudos to Snapchat for continuing to push the envelope. I don't know how much this is going to be adopted or used, but it's a cool tool. I love that they're pushing the AR uses forward and I can't wait to see what else they come up with. In killer content today, we have our fine folks over at Social Media Examiner dropping how you can make sure that you're really getting the most out of your Facebook ads. They've got 7 ways that you can break down your Facebook ads to better understand, track your results, and deliver better performance on your ad campaigns. So while I am not a huge advocate for social media ads, because I think that there's so much opportunity in organic content. If you are using ads, which a lot of people are, this is a great tool. It's a comprehensive breakdown. I highly recommend you give it a read. As always, guys, links to all of this content can be found down below. If you want to get more detail, not just my opinion, feel free to check those out. And last but not least, in our content creation section, we've got Andrew and Pete, and they're helping you design your chat funnel. Appropriately to get the right kind of sales leads into your business. They've given you exactly how they are going to break down 5 simple questions you can program a chat messenger to deliver in order to properly funnel people to where you need them to go. Again, just because I don't use all these tools doesn't mean I am not blown away by amazing people out there that have figured out great ways to use them. I may not be an advocate for Messenger bots, but Andrew and Pete know how to make it happen. There's lots of great voices in that place, and I wanna make sure that you guys are aware of all the tools that are out there. Definitely check this one out, don't miss it. Last but certainly not least, we are finally coming up on it, guys, Social Media Marketing World. I am so pumped. I'm heading out on Wednesday to get there. There won't be YouTube videos on Thursday and Friday as a result because I will be mobile. The podcast should still be going up. I'm gonna try to work out an audio fix on that. But Social Media Marketing World, check me out in the Twitter feed, guys. I'm gonna be going Twitter, crazy while I'm in San Diego. I hope to see a lot of you guys there. Make sure that if you are at the conference, you send me a shout out. I'm gonna love to cross paths, maybe get that selfie, have a few words. Can't wait to see what you guys there— can't wait to see what the event that's gonna be dropped. I am so pumped for this thing, guys. As well, there are more events coming up down the road, but I want our focus to be on Social Media Marketing World for this week. So I will drop more news about additional conferences and events Next week. That's it for today though, guys. I hope you had an amazing day. I hope you rock it this week. Let me know if there's anything that you think I'm missing in these podcasts. And as always, I hope you just use all of this information to grow your social media platform, grow your business, and help your clients succeed. Have an amazing day.