Facebook, Instagram, and WhatsApp are getting dark mode. Hootsuite says TikTok is the platform for reaching Gen Z. HubSpot published 25 marketing case studies, and CMI forecasts 2020 social media trends.
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Good Social Media Morning, guys. We are back at it. Let's go. If you haven't been here before, guys, Social Media Morning is all about bringing you the latest updates on your favorite social media platforms and show you some great trending content that's out there. So whether you're somebody that works in the marketing field, you're a social media manager, you're somebody who's in digital marketing, or you're just somebody who likes to stay up to date with what's happening on social, this is for you. So if you haven't already, click that like button down there, subscribe button next to it. You get notified when my next video goes live, which is daily Monday through Friday. Let's get down to it. Not a lot on the update front today, guys, but there is a ton of killer content out there right now. Everybody's back from their New Year's holiday break and they are pumping out the content for 2020. So we're gonna see a lot of that. As always, guys, the links will be found down down below. There are a couple of updates that are being hinted or suggested, so we'll tackle those first. The first one up is most of the social media websites out there have a light version, dark version, but some don't, and they're looking to make a change. So Facebook, WhatsApp, they're looking to give you that option of light and dark mode. That may not seem like a huge difference for anyone, but for those of you out there that like to make that change, you're a Twitter fan of light dark mode and you want that on WhatsApp or Facebook or Instagram, that option looks like it's coming down the pipe for you. So that's there for you. If you're out there wondering who are the biggest social media influencers of the year, no problem, Google's got you covered. Based on Google results, they have narrowed down who are the biggest influencers out there on the web today, and the list is down below for you. It's a beautiful infographic, it's quick, it's easy to look at, and if you're somebody who works in marketing and you're looking to tap the shoulder of a massive influencer, well, this list might just be the thing that you've been looking for. Okay, so professionals out there love to get that little blue checkmark next to their name. Okay, you're on a website, whether it's Twitter or Facebook, you want to be verified. Well, the guys over at Social Media Today have a fantastic article that's been written up. It was written up just before Christmas, so it's a little bit older, but I had to give it out to you guys. It's a great step-by-step on how you can get that verified checkmark next to your professional name on Facebook. Hopefully that's helpful to you guys. I think that that's a great way to go to let people know that you're, you're official, you're a great business. Do with it what you will, but the step-by-step instructions make it a killer piece of content. So that's there. TikTok may have been the new kid on the block last year, but now they are off and running and they are a serious powerhouse. If TikTok is something that you guys are looking at either as an influencer yourself, somebody who uses social platforms and is looking to make a name for themselves, or you're a business that's out there that's looking to dive into a new field of marketing, TikTok might be for you. The guys over at Hootsuite have done a phenomenal job breaking down what TikTok is, how it works, who you need to be looking for and why it matters if you're looking to reach out to Gen Z. So I'd love for your opinion on whether or not you think TikTok is gonna be a major player this year. Let me know down in the comments below. And don't forget to check out that link from Hootsuite and see how that's gonna work in the year 2020. Some people don't nerd out on data. I do. I love to better understand how things work. And our friends over at HubSpot have provided us 25 case studies that everybody in marketing should know. So this one's for you content marketers out there. Definitely check it out, run through it, get a better understanding from these. This is not some small little tidbit thing. This is a massive sandwich of knowledge that you need to have heading into the new year. I couldn't recommend it enough. It is a must-read. That's it for today, guys. As always, I will be back on Monday with another Social Media Morning. I would love to hear from you guys if this is everything that you want it to be. Are you hearing what you want to hear? Are you, are you getting the updates you want? Is there enough news? Do you want more content? Let me know in the comments wherever you're listening to this or watching this. Let me know what your thoughts are. Would you like to see more content around social media updates? Do you want more tech stuff? Do you want more marketing? Do you want more trending content? Let me know down in the comments, and I cannot wait to see you guys next week. Have an amazing Friday. Last but not least, the amazing folks over at Content Marketing Institute— that's right, the people that do CM World, the CM Tech conferences— they've written a fantastic article about how to come back to 2019 2020 and what the trends are moving forward, what you can expect, what you can craft into your strategies, what it looks like is going to happen this year. So as always, guys, it pays to take the time to look and listen to how things are about to evolve, new ideas, new concepts that people are using on these platforms. Definitely check this out. It's a quick read. This one is not a massive omnibus. This one is a quick bam, bam, bam, bam, bam, you're done. In, out, done. Check it out.
