Why Isn't My Youtube Growing? (The FATAL 3)

Dan Willis identifies three reasons YouTube channels stall: waiting for perfect videos instead of publishing regularly, skipping a consistent upload schedule, and ignoring your audience. He says finish beats perfect, set a realistic posting cadence, and reply to every comment.
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So you thought you were doing everything right, but your YouTube channel still isn't growing? Stick around, guys. I'm gonna give you some hints of things to stop doing so your YouTube channel can start growing. Stick around. Welcome back, ladies and gentlemen. I am Dan from millennialmotivator.ca, helping you learn how to create Engage and inspire. If you're new to the channel, go ahead and click that subscribe button down there, the little bell next to it, and you will be notified next time I go live. I put out videos here Monday through Friday, and I try to go live on Saturdays when things aren't too crazy busy. Today though, what we're going to take a look at is this. You think you're doing everything right with YouTube. You've watched the videos, you've got guys like Derral Eves out there, Roberto Blake, they're telling you everything that you've gotta get done. It's just not working, and you're pulling your hair out trying to figure out what's going on and why it isn't happening for you. I want to break this down into 3 simple reasons why most YouTube channels aren't growing and then give you guys some pointers as to what you can do to fix those as we go along the way. Hopefully by the end of this video, you'll have a solid strategy of how you can continue to grow your YouTube channel after today. Let's go. Okay guys, the big number one has got to be this: you try to be perfect. Now what do I mean by that? So often, guys, I watch channels put out content and it's great. Don't get me wrong, I love the content. I love seeing it when people take the time and the effort and they put together these amazing pieces of content. But more often than not, new channels and channels that are struggling to grow, the issue is that they've created videos that are massive scope videos and they're not able to put them out quickly enough. And so when you're trying to create this perfect video, it kind of sits there in your feed. It's in your Premiere, it needs to be edited, you need another layer, it doesn't feel quite right, you don't like the cuts, your hair may not be perfect for the video, you may have stuff all over your office, it doesn't look quite right. Great. All of those excuses though are stopping you from doing the one thing that YouTube truly wants to see you do, and that is putting out content regularly. So if you are a perfectionist, if you are somebody who's out there today and you've got 5 great videos in the works but nothing ready to go tomorrow, the big thing that you need to do and overcome is this mentality of perfect is the way to go. Perfect is never better than finished. Okay guys, and what I mean by that is this: you will never reach perfection on a video. You may have in your mind the perfect video that you want to get out there. It will go viral. It'll be amazing. The reality is you will never reach a perfect video. It doesn't exist. So instead, try to create videos that are a decent benchmark. You've got great audio. You've got decent lighting. You've got a story that you want to tell. You've got depending on your niche, it showcases your channel very well. And then get it out there. Just get it out there. Don't strive for perfection. Quantity over quality. And I mean that loosely, not as a general— not as a firm cemented rule, but it would be better for you to have 5 average videos out a week than 1 semi-perfect video a week. You're just gonna have a better result. It's a search engine after all, guys. More videos is gonna help you out. So what's next? Number 2, if you are somebody that loves to create videos and loves to create, maybe you're not the perfectionist, but you're somebody that just doesn't have a schedule, okay? So you put out videos Monday, Thursday, Friday, great. Next week you put out a video Tuesday and Saturday. The following week you put out a video Tuesday, Wednesday, Thursday, Sunday. Do you see the problem here? People are creatures of habit. This is just a widely known fact. It's been so forever, especially when it comes to video content like this. We have all watched the old Batman show, right? Adam West Batman. At the end of every episode, see you next time, same bat channel, same bat time. It's the key, guys. You'll find me at this place at this time. When your audience knows that they can expect videos daily, they can expect videos Monday, Wednesday, Friday, they can expect a video every Monday, as long as there is a high level of consistency where you can deliver on the days that you are promising to put videos out, you will have better engagement, you'll create a better audience, people will show up to watch what you're doing, and in turn your channel will grow. It's easier when people know how to find you. If you build up a following and they're constantly guessing when you're gonna put up a new video, that's not to your credit, especially as a smaller YouTuber. If you are a small YouTuber and you want to build an audience, you want to build better engagement, the key has to be create a schedule. Now, your schedule is your own. I've heard lots of different niches, lots of different reasons behind— I can't put out daily videos. Fine, I get that. If you're an animator, clearly that's gonna be difficult to do. However, you need to have a set schedule That schedule works not only for your audience, but for yourself. If you know you've got to put out, as an animator, a new episode every Monday, that means you are busting butt Tuesday through Sunday to get that video ready to upload on Monday. It's key, guys. For those of you that decide to go daily, you do shows like mine here, the reality is this: I am exhausted. I have been up since 4:30 this morning. I've been grinding away trying to do a dozen different things. I'm exhausted. I am wiped. It is now 8 o'clock at night. I would love to just go sit on my couch, relax, take a breather, read my book. That's what I'd like to do. The reality is daily videos is what I'm committing to on this channel. That means I need to be on here daily. So my hair may not be perfect, my office may not be immaculate, this video may run long, and I may have giant bags under my eyes from the day, but I committed to daily videos. It leaves me no excuse to get out of it. Schedules hold you accountable, guys. It's a deadline and it's key. If you're looking to grow your YouTube channel and you're not on a schedule, you have to get on there. Number 3, and perhaps the most important of them all, a YouTube channel is a community. And this is something that gets lost along the way. I think it's because social media has just gotten so big And people assume that another feed is just another feed is just another feed, and that's not the case. For anybody that's been on YouTube for any amount of time, you'll know which channels are yours. You love to go watch PewDiePie, or you like to watch Chris Ramsey, or Gary Vee, or Roberto Blake, or Peter McKinnon, or Sarah Niche, whoever it may be. You like to go watch that channel, and you know what you can expect. Not only from that broadcaster but also from the community in those groups when you comment, the conversations that are happening there. When you are building a YouTube channel, guys, especially if you are new to YouTube, the key is this: in your videos, engage your, your followers. You're— even if you have one follower and it's your mom in the other room, engage your followers. Ask them questions. Find out what they want to know. Find out what they do know. Find out what their thoughts are on what you're saying. Heck, let me know down below if you think I'm absolutely nuts at this point. Just drop it in the comments. Dan, you're nuts. It's important that that's there and you're engaging with it. Those comments down below are also a huge thing that gets neglected all the time. Every single comment that comes in on this channel gets a reply from me personally. I don't have a team, I don't have any of that. I am a small YouTube creator just like you guys, but I make the commitment. Every comment that comes in on this channel gets a reply. That happens. Why? Because I want to engage the community that is following this channel. You should do it too. I promise you, even if you watch the bigger channels, guys like Gary Vee or, uh, guys like PewDiePie, they pay people to go in and do that job for them, but they are still replying to the comments. Guys, it has to be done. YouTube is about community first and foremost, and you have to have that in place if you want to grow. That is it for today, ladies and gentlemen. Thank you so much for watching. Again, if you like the video or you think it's helpful, please share it out. Those buttons are down below. You can share it out anywhere you want. Greatly appreciate that. If you have any questions for me, feel free to put them down there. Question of the day is, what do you think? Were these 3 things really gonna help you grow your channel? Did I miss something? Am I completely off base and you hated every point here? Let me know down in the comments below, and like I said, I promise to reply to every single one. I will catch you guys tomorrow with another great video. See you then.
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