The Power of Doubling Down

The worst thing that people do at personal dilemma seminars, they take it and they don't capture it. I want you to capture it. What do you need to double down on? What's your double down? What is it? What are you going to double down on when you go home? As soon as you do that, something shifts. It's a new commitment. You have to choose to do it because you're fighting. You're fighting the distraction engineers, you're fighting them. So it is your commitment to double down on something that matters. Then everything else proceeds from with such ease. I want to work with you, and we just want to figure out what are we going to double down on. My favorite sayings. If you're in my friendship circle or in your. My groups, I will never ask anything of my groups other than whatever you do that is good in the world. I want you to double down on your goodness. Trent knows that, Ed knows that, Jamie's. That that is the requirement. When they join my group. I say, hey, listen, I'm never gonna ask you anything for being in my group except whatever you do that is good in the world, I wanna know when you join my group, you're gonna double down on that. You wanna be in my inner circle, you wanna be in my life. Whatever you do that's good, double down. I want you to figure out what that is. What is that goodness that I'm putting in the world that's unique to me, that authentic, meaningful art, or that authentic, meaningful leadership? Or I don't care if it's like, hey, I just need to double down on my revenue building activities. Like, great, double down on those. You just have to identify what in my life is working that matters to me. Double down. Double down doesn't always mean more time. It means intensity, commitment, frequency. Intensity, commitment, frequency. That's what it means. It means now you live and you breathe it and you feel it and you walk with it. It's there with you. It's on your shoulder. It's. It's that committed angel going, hey, let's go. And it's just there. It's just there. It's just part of it. When I decided to step into the world of speaking and coaching, I was like, that's what I am. I'm a life coach. I'm gonna be there and I'm gonna be one of the best in the world. I'm gonna live it, I'm gonna breathe it, I'm gonna work through it. That's what I'm gonna do. I'm gonna figure that out. And it wasn't a small commitment. It was like, that's. I'm doubling down on that part of my life, even though I was beginning. Because, you know, when you really needed to double down on something, when you're beginning, right? It's like, you know, the whole idea of, like, all the fuel to get the rocket up into the air is burned before the stratosphere, right? It's like, it takes so much to lift off something. A lot of more focus and commitment and desire to lift that thing up. Most people like, oh, once it gets going, then I'll get really. It's like, that's not how it works. You can't lift that rock. And like. Like all of the force and fuel is spent before it hits the stratosphere. We don't think that. We think it's still burning the same. Oh, no. That's why you see the rockets or the spaceships, they drop the fuselages right? When they hit the blue, it's like they already. It took that much to lift it off. Double down earlier. Invest earlier, Learn earlier. Don't be so casual about it. Like, if you're gonna go into pickleball, go into pickleball, right? You're gonna go. You're gonna go into a sport, Go into sport. You're gonna go into entrepreneurs podcast. Go into it. Like, people go, I'm gonna start a podcast. Cause most of you guys know, almost, not all, a huge number of the major podcasters in the world learn how to launch a podcast from me. Cause we've launched four of them to the number one spot in every country around the world four different times, right? So really incredible experience. And, like, there's a map, there's a plan for that. And most people, they go, oh, you know what I'll do is I'll put out an episode and see how it goes. You know what? See how it goes is the cage life. See how it goes is leading with the frame of fear, not faith. You ever see that Indiana Jones where he gets in temple and now he's looking down at the big thing, the big draft, and he's sitting there and he's like, he doesn't quite believe in God. He doesn't know. He's like, oh, okay, okay. He's got to take the step. There's no half in that because there is a. There is a drop. But Fearful people goes, well, I'll see how it goes. I'm going to sit over here and watch how many people walk off there. I guess I don't know. And they'll sit there and they'll waste away forever, just like the kings who waste away in that same tavern. And Indy's the one who walks out. You have to realize that people wait too long and you gotta double down on something in your life. Some of you, and I don't know your story, so this is not disrespectful. Some of you, it's time to double down on your marriage. Some of you, it's time to double down on getting your health checked, dropping those pounds, getting fitness, getting mobility, eating better. Some of you, it's kind of double down the time that you're spending with your special needs kid. Some of you got to double down on those people at work who you just are so annoyed by. It's hard. It's hard. But who knows exactly what I'm talking about? So could you write down don't let this be theory? The worst thing that people do at personal development seminars, they take it in, they don't capture it. I want you to capture it. What do you need to double down on? What's your double down? What is it? What is that thing for me? Super clear. I told you last night, I'm like, oh, I gotta double down on my unique ability, my teaching, my coaching in the theater in LA with you, with Ultra. I'm gonna double down. It's like, okay, I took away Mastermind, I took away the 50,000 and the $100,000 groups, got rid of them, had Covid all this stuff. I'm like, oh, no, no. But there's something I do unique. Ah, I'm going to double down on that. I'm going to start a new program on that. I'm going to go hard on this thing with its new members. I'm going to get the energy here into that from the get go. Not random people showing up at the theater, but committed people to action. I'm going to build an ultra group. I'm going to build an ultra group. And I got. I'm double down on this. Going to go big. I was like, this is going to be an amazing commitment on my time and energy and effort for this group. Because that's. I missed that, right? I missed this. I said, okay, lesson learned. I got to double down on that versus doubling down on other content plays that would also work well. Other ideas that would also. See, there's so many other ideas that would work well. What's the one that brings you alive? So many other ideas would work well. Which one for you? Which one for You. And you gotta figure that in every area of your life. Oh, you know what? For me, I realized several years ago, I was like, I don't really like working out with other people. I can't really go to the gym anymore. Cause, oh, hey, man, I listen to your show. Hey, man. And then we talk for the whole time. And I didn't lift anything. And I was like, okay, this is no good. So I was like, okay, I gotta double down on that home gym. I gotta go other levels to get myself healthy enough to do what I do. I'm like, okay, great. I'm gonna double down on that area. Like, what's the double down for you? You're already doing good there. Maybe there's already success there. Maybe it's the most important thing. I'm trying to give you lots of different access points. I just want you to make sure you capture it. And if you didn't write anything down yet and you're just listening. This is why you struggle in life. You hear an idea, but you don't make a choice behind the idea. There's a choice here. You're gonna double down on something. If you did not write anything down right now. You forgot how to learn. They didn't teach you in school. You've been out and successful too long. Too many people let you just sit there passively. And that is a problem in your life, sitting there passively. I call it Netflix learning mode. Netflix learning mode is we've been taught to sit like this, and it goes in the mouth and out the ear all day. And then others who learned how to learn, you hear it, you capture it, you make choices, you make decisions. You're drawing, you're figuring things out, you're organizing it all. And now it's getting in here. You see it? It's in here. I want you to give yourself that gift. So if you found yourself not taking a lot of notes here, you forgot how to learn. And I'm saying that with all due respect, all only because I literally study expertise and competency development and all of that research literature on the development of competency and expertise. Like, that's a whole thing. There's like, literally handbooks of expertise. Like, to become an expert at something requires a lot of thought, a lot of capture, a lot of decision making. And if anything I've told you before, at this event, that mattered to you. Doubling down on something at this stage of your life, that's the thing that gets you ultra. I know it doesn't sound like a lot, but you all who hears the power of this, say, I got it. Say, I'm here. Okay, you gotta get this. What are you gonna double down on when you go home? Soon as you do that, something shifts. It's a new commitment. You have to choose to do it because you're fighting. You're fighting the distraction engineers, you're fighting them. So it is your commitment to double down on something that matters. Then everything else proceeds with such ease. All human beings. What we really desire, once we get past safety and sustenance, are these four aspirations. We want a greater sense of aliveness. That might mean presence, consciousness, awareness, vibrancy, passion, enthusiasm. We all want more of that. Some people call it adventure, some people call it just the spice of life or joie de vivre. But whatever it is, we want a sense of aliveness. The second aspiration we talked about was deep connections. That means your relationships. At the end of our lives, it's the relationships that matter so much to us. And we know from research that the deeper relationships you have, the longer we live. Third, meaningful pursuits. Some people get this through creating, some people get this through service. But I'm here to tell you the important phrase here is meaningful pursuits. You have to pursue something. We all want to get better, to become more, to be a better leader. A parent servant role model. That sense each day that we have something to do that matters. Growth day. World's number one system for achieving it. You know from research to improve your life long term, you got to track your habits, you need a mindset journal, you got to have a goal setting system. You need deep dive education, you need coaching. You got to have ongoing conversations with other people about your personal and your professional goals. Our goal for you is to help you make self improvement a way of life by giving you things that give you the guidance, the inspiration, the drive and the motivation to continue becoming more and more successful, healthy and happy in your life. Every day is a great day to grow. We say that every day in growth day. Let's make this day the day you begin that journey.