Coach Rife argues that problems are situations you're unprepared for, and each one contains an opportunity because solving it creates value. He points to COVID-19 masks becoming a multi-billion-dollar market as proof that crises can turn profitable when you tackle them head-on.
Hey, my friend, I believe you are doing well. Hey, I just want to talk to you about a subject that people always write to me and say, Coach Rife, you know, how to deal with one's problem, how to deal, you know, problem, problem, problem. Hey, one of the things I want to tell you first of all is that if you are a human being, if you can see And hear me, guess what? You have problem. Now, what is problem? Problem is just that thing that you are dealing with that you were not prepared to deal with, or you were not trying enough to deal with. Now, how the opportunity come to men? The opportunity always come in a form of problem. Because it's a— when you solve a problem, it becomes opportunity. So problem is actually that adversity that, that, that come to you or whatever you face and you don't know how to solve. That's what we call problem, right? But when you solve a problem, it becomes an opportunity. Just imagine, just like COVID. When COVID started, people didn't know. I mean, they started talking about this thing to cover your nose. And you probably know that it was a big problem. I mean, I never covered my nose before. I asked my mom, Mom, do you cover your nose? She said, no, I never covered my nose. But guess what? Certain people lined themselves up very quick and formed the mass and produced an unusual number. Today they are making billions because Face masks become like underwear or become like socks, even more important than underwear. You can go without underwear, but you can't go without face masks today. Big problem, big opportunity. I want you to learn how to see opportunity in whatever problem you are facing. It may be your marriage, it may be your business, it may be just relationship, relationship with other people. It may be what is going on in your country. If you can figure out how to solve for yourself, that's big opportunity. Matter of fact, that's most— that's how most business come into life. Because if you can solve that problem, if you can figure that out for yourself, you have almost, almost 8 billion people on planet Earth who may be going through the same thing. Let's not run away from problem, but let's figure out how to solve the problem so the wealth or the reward can come to us. I probably have some resource on this title. Go ahead and download what's up that can help you. But be the person who face the problem, who anticipates the problem. Don't run away from problem because in every problem, there's a huge opportunity. Thank you for your time. See you around. Thank you.
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