In this motivational business talk, the speaker shares a vivid anecdote about a job candidate who secured a high‑pay position by doing extensive research on the company, its industry, and even the personal interests of the hiring manager. The candidate prepared a portfolio of complaints, resolutions, and a visual of the company’s truck, effectively interviewing the interviewer. The speaker uses this story to illustrate a broader framework for job seekers and employees: conduct thorough pre‑interview research on the organization, its owners, team members, department functions, and common client complaints; anticipate solutions to existing problems; and present yourself as a "family member" who understands and aligns with the company's culture. By doing so, candidates become perceived as valuable assets, prompting employers to offer higher compensation and actively pursue them. The talk concludes with a promise to dive deeper into these strategies in the next session.
Chapters
Oh, my friend, I know you are doing so, so well. Hey, listen, let's— we are jumping into our model, module number 4, module number 4. And you know, I, I just want to share a few brief stories with you before I start this. I remember when I— back then when I was in Georgia, I have this young lady. I posted an ad to hire, to hire, uh, I think that was a salesperson or customer rep. I, I, I, I don't remember. And that was a very great pay position. I was planning to pay, I think, like $3,000 a month for that position. This young lady actually, um, called me and, you know, set up appointment for interview, see if I can take her in for interview. I, I was like, oh yeah, I'm taking— I'm interviewing people now. She didn't apply online. She actually said, well, she set up appointment at 3 PM. And then, you know, the lady walked in with a big Chunk of paperwork, and I was like, okay, is that all your resumes? You know, she was like, no, it's just some of the research, some of my paperwork. I was like, okay. So before I started interview, she literally stopped—not stopping me—but when she introduced herself, she she jumped in and like, hey, I really love Miss Rafael. What you guys doing? And I love this industry. And she started talking to me about the industry. Guess what she did? She went and did research online about our industry, about our customers, how the moving industry works, the complaints, and even some of the complaints we had. And, you know, people post that online. She brought a resolution to most of our complaints and the steps we may take. to prevent that and how she will address that back. She didn't know the inside and all that job. Guess what? I didn't interview her. She interviewed me because she did the homework. She found out who I was. She know I love judo. Matter of fact, she talked to me about my U.S. Open in Atlanta. This lady threw me off. I was like, who is this person who knows so much about me? She learned about me. She learned about my team. She asked me if Denise still works with me because she read things online about the company. She did deep research. She literally was ready to talk about my family. She knew all the coworkers, when the company was formed. These are public records. She even make a picture, print a picture with our truck with some review, what some customer has said about our company. So this lady, really, when I sat down with her, I felt like we were family. People want to work with family. People want to work with people they love. She did her research. Listen, before you try to ask for— to apply for job anywhere, or do business with any great organization, go do your research. Find out who's the owner. Find out who's the team. Find out who's going to interview you. Find out who are you going to be working with. Find out about the department you'll be applying. How that department function? What— how the client are complain? What— how are they serving? How are they please the client? So when you come and sit on the table during the interview, The person that's interviewing you would think that you're a family member. Matter of fact, I paid this lady $500 more because I didn't want her to say that I'm not going to work for you. I would say yes, this is the type of person I'm looking for. Any business owner is looking for people that can anticipate a solution for their problem. Remember, people are in business to solve problem. And they are hiring you because they believe you can come and help them solving problem. If your business owner can do without you, they're never going to hire you. So you must come and anticipate certain solutions. So whatever you do, do your research about industry. Do your research about ownership. Do your research, know how things work in the industry. And if you do that, whenever you sit down for interview, people offer you way more and plead with you to stay because you know what they know, and they will feel like you are just a family member. Remember, we want to deal with people that think like us, can see what we are seeing, and people that can bleed with us and anticipate some of the prob— anticipate some solution to some of the problems we are suffering from. If you do this, my friend, company will be chasing you. Because you are a valuable person. So tomorrow we'll talk about something a little bit deeper, deeper. See you tomorrow.
